Role: Sales Lead
Industry: AI / SaaS Scale-Up
Location: Central London (4 days in office)
Package: £70,000-£80,000 base | £150,000-£160,000 package with Equity
We're partnering with a fast-growing, early-stage AI technology business looking to hire its first full-time sales leader.
This is not a role for someone who wants to manage from the sidelines.
You'll be a seller first and leader second, owning new revenue personally while developing the sales team, tightening the sales process and building the playbook that supports the company's next stage of growth. You'll work directly alongside the founders and have genuine influence over pricing, proposition and commercial strategy.
The Opportunity
You'll take ownership of the day-to-day sales operation while remaining heavily involved in deals yourself.
Key responsibilities include:
* Carrying your own target and personally closing new business
* Leading, coaching and developing the existing sales team
* Taking ownership of complex or stalled opportunities
* Building a repeatable sales playbook across discovery, demos, objections and closing
* Owning pipeline management and forecasting through HubSpot
* Recruiting and onboarding future sales hires
* Working directly with the founders on pricing, offers and larger opportunities
* Using customer feedback to continually sharpen the commercial proposition
What We're Looking For
You don't necessarily need to be a current Head of Sales.
We're more interested in finding an exceptional individual contributor who has started leading others and is ready to take the next step.
Ideally, you'll have:
* A strong track record of B2B new-business sales with demonstrable results
* Experience selling within an early-stage or high-growth start-up environment
* Experience coaching, onboarding or leading other salespeople
* A genuinely hands-on approach to AI, including LLMs, agents or AI-enabled workflows
* Strong commercial instincts and the ability to build a compelling financial value case
* The confidence to sell products that customers may not initially realise they need
* A desire to build a sales function rather than inherit an established machine
Package
* £70,000-£80,000 base salary
* £150,000-£160,000 total package
* Equity
* Uncapped commission
* Private healthcare
* Direct exposure to the founders
* Clear opportunity to build and lead the sales function as the company grows
* London based, 4 days in the office / 1 day from home
Why This One Stands Out
This is a genuine build-and-sell opportunity. You're joining at the point where the product is already live and generating revenue, but the commercial playbook is still being created. You'll have the autonomy to shape how the business sells, build the team around you and participate in the upside through equity.