Paid Media Specialist
Paid Media Specialist
Manchester | Hybrid | £30,000 - £35,000 + Benefits
An exciting opportunity has arisen for an experienced Senior Paid Media Specialist to join a growing digital marketing agency based in Derbyshire.
We're looking for a results-driven Paid Media professional with strong experience across Google Ads and Meta Ads, alongside exposure to wider Paid Social platforms. This is a fantastic opportunity to take ownership of campaigns for a diverse portfolio of clients while working within a collaborative and ambitious digital team.
The Role
You'll be responsible for planning, launching, managing and optimising multi-channel paid media campaigns, ensuring clients achieve the best possible return on investment.
Key responsibilities include:
- Planning and managing Paid Media campaigns across Google Ads and Meta (Facebook & Instagram)
- Building, optimising and scaling campaigns across Search, Display, Shopping and Performance Max
- Managing Paid Social campaigns and ideally working across platforms such as TikTok, LinkedIn, Reddit, Snapchat, Pinterest and Spotify
- Monitoring campaign performance and making data-driven optimisation decisions
- Managing budgets, bidding strategies and audience targeting
- Producing insightful campaign reports and presenting recommendations to clients
- Supporting the onboarding of new client accounts
- Keeping up to date with the latest digital marketing trends and platform updates
About You
You'll have:
- At least 3 years' commercial experience within Paid Media, PPC or Performance Marketing
- Strong experience managing Google Ads and Meta Ads
- Experience across additional Paid Social platforms such as TikTok Ads, LinkedIn Ads, Reddit Ads, Snapchat Ads, Pinterest Ads or Spotify Ads would be highly advantageous
- Knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM) and conversion tracking
- Excellent analytical skills and a passion for performance marketing
- Strong organisational skills with the ability to manage multiple campaigns simultaneously
- Google Ads and Meta certifications are desirable but not essential
- Agency experience is beneficial but we're also keen to hear from strong in-house candidates
What's on Offer
- Salary of £30,000 - £35,000
- Hybrid working
- Ongoing training and career development
- Genuine progression opportunities
- Supportive and collaborative team environment
- Excellent benefits package
Keywords: Paid Media, PPC, Paid Social, Performance Marketing, Google Ads, Meta Ads, Facebook Ads, Instagram Ads, TikTok Ads, LinkedIn Ads, Reddit Ads, Snapchat Ads, Pinterest Ads, Spotify Ads, GA4, Google Analytics, GTM, Search, Shopping, Display, Performance Max, Digital Marketing.