Paid Media Manager/Specialist
Paid Media Specialist / Paid Media Manager
Birmingham (Hybrid Working)
£28,000 - £36,000 DOE + Excellent Benefits
The Opportunity
We're partnering with an ambitious and growing business looking to strengthen its digital marketing team with the addition of a Paid Media Specialist or Paid Media Manager.
This is a fantastic opportunity for a performance-driven marketer who enjoys working with data, optimising campaigns and delivering measurable results. Whether you're an experienced Specialist looking for the next step or a Manager seeking a new challenge, this role offers genuine career development within a collaborative and supportive environment.
You'll be responsible for managing and optimising paid search campaigns, driving performance across multiple channels and using data-led insights to maximise ROI.
Key Responsibilities
- Manage and optimise paid media campaigns across Google Ads and Microsoft Advertising.
- Develop, implement and refine Search, Shopping and Performance Max strategies.
- Monitor campaign performance, analyse data and identify opportunities to improve results.
- Manage budgets and ensure campaigns are delivered efficiently against agreed KPIs.
- Conduct keyword research, search term analysis and competitor reviews.
- Create and test ad copy to improve engagement and conversion rates.
- Oversee Google Merchant Center activity, including feed diagnostics and optimisation.
- Build meaningful reports and dashboards to communicate campaign performance and insights.
- Work closely with wider marketing teams and stakeholders to align paid media activity with business objectives.
- Stay up to date with industry trends, platform developments and best practices.
Skills & Experience
- Proven experience managing paid search campaigns across Google Ads and Microsoft Advertising.
- Strong understanding of Search, Shopping and Performance Max campaign management.
- Experience working with Google Merchant Center, including feed management and optimisation.
- Good knowledge of GA4, Google Tag Manager and conversion tracking.
- Strong analytical mindset with the ability to interpret data and make informed decisions.
- Advanced Excel or Google Sheets skills, including reporting, formulas and data analysis.
- Experience creating reports and dashboards using Looker Studio (Google Data Studio).
- Comfortable using Google Ads Editor, bulk uploads and automation tools.
- Experience with Google Ads Scripts or other forms of marketing automation would be advantageous.
- Confident carrying out search query reviews, negative keyword management, ad testing, budget pacing and performance optimisation.
- Familiarity with CRO and user behaviour tools such as Hotjar or Microsoft Clarity would be beneficial.
- Google Ads certifications are desirable.
- Ecommerce experience would be advantageous but is not essential.
- Strong communication skills and the ability to present recommendations to stakeholders.
What's on Offer?
- Salary of £28,000 - £36,000 depending on experience.
- Hybrid working model.
- Excellent benefits package.
- Ongoing training and professional development.
- Clear progression opportunities.
- Supportive and collaborative working culture.
- Opportunity to work on varied and exciting campaigns with a focus on continuous improvement and innovation.
If you're passionate about paid media and want to join a business where your work can make a real impact, we'd love to hear from you.