Marketing Lead
Job Title: B2B Marketing Lead
Location: St. Albans (Hybrid, but must be commutable as some office days will be required)
Salary: Competitive (DOE)
Sector: FMCG
The Opportunity
We're partnering with a fast-growing, high-growth FMCG brand that has built a strong D2C presence and is now scaling into B2B distribution across stockists, hotels, cocktail bars, restaurants, and retail channels.
The company is also expanding into the US market, creating a unique opportunity for a marketing leader to combine trade/B2B expertise with international experience.
They're looking for a Head of B2B Marketing to lead this expansion, owning strategy, driving partner demand, and managing CRM and email campaigns to engage, educate, and convert trade audiences.
Key Responsibilities
B2B & Trade Marketing
- Develop and execute the B2B marketing strategy across hospitality, on-trade, and retail channels
- Support the growth of distribution into bars, hotels, restaurants, and stockists
- Create trade marketing toolkits, POS materials, sales collateral, and brand assets to enable partners
- Manage CRM and email marketing campaigns targeted at trade buyers and partners, building relationships and driving engagement
Hospitality & On-Trade Activation
- Design and lead campaigns and activations for trade venues
- Represent the brand at industry events, trade shows, and hospitality activations
- Build advocacy with bartenders, buyers, and trade partners
International Expansion
- Support the brand's US market entry through tailored trade and marketing strategies
- Work with international partners and distributors to build brand awareness and drive demand
- Adapt messaging and campaigns for local trade audiences
Commercial Collaboration
- Work closely with sales and leadership teams to align marketing activity with distribution and revenue goals
- Track campaign and CRM performance, reporting on impact to account acquisition, engagement, and sell-through
Requirements
- Proven experience in B2B / trade marketing within FMCG or consumer brands
- Experience working with distribution into hospitality, on-trade, or retail channels
- Strong understanding of CRM and email marketing to engage trade audiences
- Exposure to international markets (US experience highly desirable)
- Ability to translate brand positioning into commercially effective campaigns
- Experience with high-growth or challenger brands is advantageous